by Helge Tenno
Mit ‘facebook’ getaggte Artikel
Wieden+Kennedy’s Old Spice Case Study
Donnerstag, 12. August 2010A great example of a modern campaign which did it all: increased awareness, unbelievable word of mouth, direct interaction with its customers, strong brand loyalty, a huge crowd of brand fans and last but not least a significant increase in sales. Congrats!
Wow, just had a look at their facebook page: Incredible consumer reactions! This thing is going trough the ceiling…
A small update on that presentation you all know…
Dienstag, 27. Juli 2010Web 3.0 – On the exponential growth of information
Freitag, 04. Juni 2010
Web 3.0 from Kate Ray on Vimeo.
This video nicely deals with the issue of information overload and explains how we obviously increase the information management problem with every bit of new information. Wherever you look at, information is growing exponentially. Centuries ago we very well considered which motives to photograph – today we can constantly produce 4.5 images per second because storage space and the speed of data processing in a digital camera do not matter. But does it make the path to a good photo easier? Or do we just save time shooting and then spend more time scanning the 300 pics we took in just 10 minutes?
The video offers various thoughts about how we can possibly deal with the masses of information in the future and which direction the web will possibly go. The semantic web is just one of the concepts offered and it is also examined in this video. However, just like some experts in the 80s never believed in the mainstream success of a computer, we today have no imagination of what the web as we know it will develop into.
Take MySpace, Facebook and all the other social networking platforms. They improve the ability of millions of people to communicate with each other in just seconds. All this may be convenient, but what we all too often ignore is the enormous amounts of information/date that is produced behind the scenes. Just think of a simple change in your facebook privacy settings and how this affect the relationship (in terms of data) between your profile and those, say, 350 friends you may have.
Today the amount of servers Google is using is unbelievable! This reminds of the statement that popped up some time during the Gulf War: Future wars will be fought with information. While during the Cold War when Game Theory evolved, strategists where playing with the perfect answer issue today’s warfare strategist may possibly consider something totally different: spamming the opponent with information that he or his systems are then unable to process and thus paralyzing him like a venomous spider does with its prey.
From today’s point of view, I see no end to the tendency of exponential information growth. The question will be if we continue to be able to somehow grow our information processing tools at the same rate. Or if some day we will just not be able to keep up with the pace of information growth and simply surrender.
I know that was a little bit of Doomsday talk, but just consider! Now back to Facebook! 
Don’t go Social Media if….
Montag, 12. April 2010well, plenty of reasons to enumerate!
As I had been previously writing about the fact that not every company or organization should blindly invest in Social Media campaigns or open up a group, account or whatever wherever possible, I much enjoyed an article by Lisa Barone on her blog. She lists up “10 signs your company isn’t suited for social media” – which pretty much covers the issue.
Here they are:
1. You have no social skills (and don’t want to fake them)
2. You have no sense of humor/can’t handle criticism
3. You’re going to forget about it in the morning
4. Openness is a problem for you
5. You’re only there to sell
6. You view social media as a numbers game
7. You’re inclined to call people’s wives ‘douchettes’
8. You think Twitter is a social media strategy
9. You don’t have a ‘social’ culture
10. You don’t have permission
For the details, well you know where that is to be found!
Please see her blog for the entire article.
The US behind Europe in Social Media Usage – or is it the other way round?
Montag, 15. März 2010
US behind Europe in Social Media?
This post refers to a blog post by We are Social, a digital marketing and social media agency based in London.
The reason this post caught my attention (I actually found it via Twitter), was a statement in the very beginning of the post which I am citing here:
“Europe is ahead of the US in terms of the consumer usage of social media, and yet little attention is often given to the nuances of what is on one hand is the world’s largest economy and on the other a collection of 48 countries with very different cultures.
Find out why the blogging scene in Paris is 2 years ahead of the US, the Brits are all a Twitter, the Dutch prefer Hyves to Facebook and the Germans will take any chance to give brands a hostile reception in social media.”
This statement by Robin Grant came as a surprise to me. Usually the latest marketing trends do come from the US, not good old Europe. And please not that I am saying marketing and not social media. The latter ist a branch of marketing, not a separate phenomenon. Anyways, I was fairly surprised to see that obviously something may have changed. But has it really? I do have some doubts that this is really true and that it can be stated that easily. German Facebook users may be the most active, England may be in the hand of Twitter but still the companies behind it are from the US. Also, can you name a Head of Social Media in the home of cars, Germany? We do not have a Scott Monty at BMW or Daimler or Audi. And even if we have someone in a similar position, he or she is not yet living up to his US counterparts. Now je ne connais the French blogosphere but I can hardly imagine les Francais are so much more active than the Americans.
I don’t want to take a definite position on this issue and I will leave you with some very nice presentations covering the European face of Socia Media. Please decide for yourself who is ahead in Social Media. Or if maybe it is not about being ahead but perhaps about employing Social Media more profitable…
European Social Media
View more presentations from We Are Social .
Iab Social Media Research October 22nd 2010
View more presentations from Tom Smith.
Oh and please make sure you drop by We Are Social for an impression on how others responded to Robin Grant’s post
Social Media in Europe and Germany
Montag, 11. Januar 2010We have already shared this lovely presentation on our youtube channel last week (SOMMarketing) and here it is now on your website.
This video/presentation nicely sums up all the facts currently circulating about Social Media and the impact it has on how companies will do business in the near future. Social Media may not be the right tool for every company. But for those it does make sense, this presentation provides excellent arguments to convince marketing execs to go social. However, efficiency, costs and a stringent Social Media strategy which is carefully embedded into the company’s overall marketing strategy still are major “ToDos” that need to be defined before investing into the colorful world of Web 2.0.
Enjoy!
And to the authors: Thank you for creating and sharing it!
Facebook’s eCommerce Plans
Freitag, 08. Januar 2010Inspired by an article by Paul Marsden on socialcommercetoday, I thought about facebook going social commerce and about Paul’s statements in his article.
I suppose a universal payment system on facebook is a must not an option. Performance of facebook has in recent months been fairly poor from time to time, so an additonal source of income would certainly help cover the enormous maintenance costs and hopefully improve performance. Just as back in the days when fb was a really lean community. I keep wondering if maybe fb is not growing at too fast a pace.
But you are perfectly right that commerce will have to go where the potential buyers are – either in terms of ad placements or cleverly integrated into portals. And I am also dead sure that Amazon will move closer to facebook. At the end of the day people want convenience. Why leave your web 2.0 home facebook to go shopping at amazon.com or elsewhere with all the numerous different logins? Instead, you could stay among your peers and even virtually shop together. This is actually what many of us already do using online stores and discussing products via MSN and Skype.
If you ask me, that will be the next step. Commerce will be social just as in real life.
As to performance – yeah right, it might slow down again if you embedd Amazon et al.
Unilever’s Marmite – A Social Media Case Study
Sonntag, 20. Dezember 2009
Is your NICKNAME still available?
Freitag, 04. Dezember 2009Would you like to have the same nick at all SocialNetworks? Feel free to check at http://namechk.com/
