For a better impression of what we do, we have provided a selection of reference work we have done since 2009.

#1 Restaurant piazza del monte, Hirschau, Germany www.piazza-del-monte.de

Task:
Develop a website presence to provide potential guests with relevant information to convince them to pay a visit to the restaurant piazza del monte at the foot of the Monte Kaolino in Hirschau, Bavaria.

Target group:
The target group comes from a fairly wide area. Nuernberg, Erlangen, Fuerth, Regensburg, Bayreuth are the major cities the visitors come from. The majority of guests of course comes from the region i.e. about 30 km around Hirschau. Quite a large percentage of the guests are families who drive to Hirschau to seek recreation for the entire family. As some of the guests face a drive of up to 60 mins to get to Hirschau, the decision to go there is certainly not a simple one. This is where the website comes into play: It aims to convince the prospective customers that Hirschau is worth a visit in terms of attractions, food and drinks and of course prices.

Strategy:
Develop a simple website that is easy to navigate and which provides the basic information such as: opening hours, directions, an interactive menu, visual impressions, current news, services offered and links to further information placed on youtube, myspace and flickr. SEM measures are used tactically to boost times of low demand.

Results:
The website receives a lot of traffic through a redirect from www.montekaolino.eu the official website of the Freizeitpark Monte Kaolino. The website reaches more than 70 unique visitors per day during the summer season who come from all over Germany. Potential customers who google for places to take their family to on the weekend will find the piazza del monte through SEO-optimization in the organic search results.

Special offers such as the possibility to rent the restaurant for a birthday party or a bigger company meeting are being advertised by Google Adwords campaigns.

The piazza del monte youtube channel provides videos of the attractions at the Monte Kaolino and currently has seen more than 20.000 video views since its launch in May 2008.

The piazza del monte myspace has about 700 friends (personal profiles, regional bands and snowboard-related profiles) and is also a good starting place for younger audiences to stay in touch with the events and get an impression of what is going on via slideshows and videos.

All Social Media platforms link back to the piazza del monte website. The result is very good search results on google although “piazza del” is a common wording of Italian places. To sum up one can surely say that if you search for “piazza del monte” “Monte Kaolio” or topics such as “Sandboarding” you will definately get to one of our web presences.

#2 Unternehmensberatung Dr. Kraus und Partner, Bruchsal: www.kraus-und-partner.de/

• Marketing Consulting
• Online Strategy
• e-Learning Platform refresh
• Project Personnel Rescruitment

 

#3 Syzygy Deutschland GmbH, Bad Homburg: Interim Project Manager www.syzygy.de

• Syzygy JPMCC Live Run 2009

Twitter Live Run Tool: Das Syzygy-Team läuft und twittert heute live vom JP Morgan Corporate Challenge 2009

Twitter ist Hype, aber wie können wir es intern für unsere Unternehmen nutzen? Wir haben uns ein Tool überlegt, von dem ich Ihnen heute berichten möchte.

Das Syzygy Team läuft und twittert beim heutigen J.P. Morgan Corporate Challenge, einem Lauf über 5,6 Kilometer durch die Straßen Frankfurts, an dem fest angestellte Mitarbeiter aus Firmen unterschiedlicher Branchen teilnehmen können. Bei diesem größten Lauf der Welt geht es erst in zweiter Linie um Sport, viel wichtiger sind Werte wie Team-Geist, Kommunikation und Kollegialität. Wie aber bleibt das Syzygy-Team im Feld von über 69.000 Läufern miteinander in Kontakt? Und wie lässt sich die Kommunikation im Team und auch mit den Zuschauern fördern?

Es entstand die Idee, eine Applikation zu entwickeln, mit deren Hilfe sich Läufer, Supporter und Zuschauer vor, während und nach dem Lauf in Echtzeit informieren und austauschen können. Das funktioniert über ein sog. Twitter Mash-up: Läufer und Supporter twittern; während des Laufes mit dem Handy. Die Applikation sammelt alle „Tweets“ des Teams und präsentiert sie auf der gemeinsamen Plattform http://www.syzygy.de/twitter/

So weiß das Team, wem unterwegs die Puste ausgeht, wer ungeduldig in den Startblöcken steht oder wer schon im Ziel ein Siegerbier trinkt. Zuschauer an der Strecke werden durch die plakativen T-Shirts des Teams auf die Aktion aufmerksam gemacht: Die Einladung „Follow me!“ plus URL leitet Interessierte zur Plattform, wo sie die „Tweets“ lesen und das Team kennen lernen können.

Follow us: http://www.syzygy.de/twitter

More Info: digitalschweinshaxe.net

• Daimler commercial and recreational vehicles digital marketing




• Chanel No. 5 global banner campaign

Chanel / N° 5 Campaign [EN] (2009/10) from SYZYGY on Vimeo.

 

• Bridgestone campaign

 

 

 

#4 Lutz Catering, Hirschau und Wernberg: www.lutz-catering.de

• Marketing Consulting
• IT Infrastructure
• CI/CD

 

#5 Lacocktail GmbH, Weiden i.d. OPf.:  www.lacocktail.de/

• Marketing Consulting
• New Business Strategy
• Online Marketing

 

#6 Hotel und Wirtshaus Goldener Greif, Edelsfeld  www.greifenwirt.de

Task:
We were asked to redesign the corporate website of www.greifenwirt.de in order to provide the visitor with all the information he/she needs when searching for an adequate hotel and/or restaurant. The website should be easy to manage, available in both German and English and have a good “crawlability.” Web metrics will help find out more about the needs of the customer and how the website can be continuously improved.

Target Group:
The website addresses consumers looking for a hotel in the Vilseck/Grafenwoehr/Amberg area aswell as those who are searching for a decent German restaurant. Due to the proximity of the  US Army Training area, the hotel and restaurant also sees a lot of international guests, especially from the U.S. 

Strategy/Solution:
The website is easy to understand and navigate with an always present main navigation. When first arriving on the website, the user is being welcomed and gets first impressions of what he can expect. Having spurred the users attention he or she can immediately continue to find out more about the hotel and the restaurant. Again, the user is being offered the necessary information and realistic visual impressions of the Heldrich’s have been offering for generations:  Charming location, personal service, regional products that are used to create delicious meals and the typical excellent price performance ratio of the Upper Palatinate region. In a next step, the user can then explore the region and its attractions and in a last step, check directions to the hotel/restaurant. There are many ways to get in contact with the Heldrichs to reserve a table or book a room.

Result:
Altough it is too early at this point to speak about results, we can say that overall reactions were more than positive. The new website offers more information, provides a better impression of the offerings and finally gives detailed  information about traffic, user origin, etc.