I have been thinking about this for quite some time. Then via Twitter I came across this Adage article about how the internet or let’s say digital media in general is having a desasterous effect on the auto industry. Sounds far-fetched? Maybe, but there is truth to it as I will prove. THE RISE OF […]
It may seem common to many of us, while to others it is totally nuts: sharing with the world where you are at the moment and what you are doing there. Questions such as „why the hell do you share this info?“ or „who should care about this?“ can be annoying. In many cases these […]
eMarketer Webinar: Keys to Online Display Advertising View more presentations from eMarketer.
Here’s a nice video by German advertising agency icon Scholz&Friends. Altough around one year old, I think it is worth a post because it nicely illustrates how profoundly number of products offered, consumer behavior and thus the whole marketing business has changed in about half a century… Scholz & Friends: „Dramatic shift in marketing reality“ […]
This presentation dates back to the year 2007 and provides a really good introduction to the topic of Mobile Marketing. What is Mobile Marketing? View more presentations from Jerome Sudan. This now is a recent presentation covering Mobile Marketing Trends in 2010. You will at once see how much has changed within 3 years! Mobile […]
GM no longer using „Chevy“ in official communication
Will we continue to be able to process all the information we produce everyday?
Die Deutsche Telekom twittert: Service in 140 Zeichen
Voila une presentation par l‘ agence Vanksen qui s’appelle „10 Best Practives en Marketing 2.0 – Conference BuzzTheBrand 2009. J‘ ai choissisez cette presentation parce qu’elle explique très bien le link de une marque forte et le phenomen „Buzz“. 10 Best Practives en Marketing 2.0 – Conference BuzzTheBrand 2009 – Agence Vanksen (Digital/viral/advertising) View more […]
There are numerous examples of companies using Social Media for their business purposes. The most common is to promote one’s brand, to allow consumers to experience the brand, allow it to enter their private sphere and even show their affinity to the brand to their peers. I will not enumerate the psychological motivation behind such […]
