Einträge von s.mueller

, ,

How consumers shop online

Ever wondered how consumer really behave when shopping online? If you are running your own ecommerce website you can invest a great deal into web analytics. Analyzing visitors paths, conversion rates and visitor loyalty can provide interesting insights. Still it may be really hard to get definite information. Changing IP addresses, inexact origins due to […]

, ,

Don't go Social Media if….

well, plenty of reasons to enumerate! As I had been previously writing about the fact that not every company or organization should blindly invest in Social Media campaigns or open up a group, account or whatever wherever possible, I much enjoyed an article by Lisa Barone on her blog. She lists up „10 signs your […]

Trying to reach Samsung customer service….

For quite some time I have been trying to get in touch with Samsung Deutschland in order to return our compact digital camera which seems to have some technical problems (I just decided not to do its job anymore). Samsung offers a special contact form which is separated into the different product segments and thus […]