Status Quo of Social Media Usage among the Fortune 100
Global Social Media Checkup View more presentations from Burson-Marsteller.
Autorenarchiv für: s.mueller
Einträge von s.mueller
SOM zu: Online Ads Help Shoppers Save
online ads help consumers save – oder nicht? Online Ads mit Coupons
Trends im Social Commerce by Hediye Evsan
Trends im Social Commerce (Social Shopping am Beispiel von H&M) View more presentations from Hediye.
Mercedes-Benz Goes Green With its Vans
Mercedes-Benz is unveiling the prototype of a battery-powered van based on the Mercedes-Benz Vito at the informal EU Competitiveness Council meeting in San Sebastián, Spain from 7 to 9 February. Based on the Mercedes-Benz Vito, the experimental vehicle being presented marks the start of a new era in local, zero emission mobility in the van […]
SOM on "5 Ways to Avoid Sabotaging Your Personal Brand Online" by Dan Schwabel
5 Ways to Avoid Sabotaging Your Personal Brand Online Posted using ShareThis Presented above is the link to Mashable.com where this article has been published by Dan Schwabel. Personal branding is without a doubt becoming more important in these days. Back in the days, when people could not easily connect with each other – especially […]
The concept of free in the mobile phone market
Nokia’s announcement to give away its navigation software and maps for free came as a total surprise to all of us. Just two years ago, Nokia had paid the enormous sum of € 5.7 bn for Navteq and now it’s free? Why would Nokia do that? Pure desperation? Indeed, many experts see this as the […]
The New Democracy of Social Media
Just the other day I read a statement by David Hughes, director of e-commerce at Marks & Spencer: „..the customer trusts the reviews more than the brand.“ Wow what a statement if you think about it. But what does that mean for brands? Are they becoming less important? Brands usually serve as lighthouses. In the […]
Tilt-shift time-lapse addiction…
I must admit: I just love this kind of videos. Except for Deutsche Telekom, I barely know of commercials that make use of this technique, maybe also because it is hard to fit it all into 30 seconds. But the resulting videos are just amazing. Here is another one titled „24 hours, Pavey Ark“ by […]
Altimeter on understanding customers' social behavior
Understand Your Customers' Social Behaviors View more presentations from Charlene Li. Another very good presentation by the guys from Altimeter, found on the page of we are social Again everyone, thanks for sharing your insights! We will comment on it as soon as we find the time to do so! So far, enjoy!
Smart Design Contest
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