Einträge von s.mueller

, ,

Ford focusing on consumer generated advertising (to increase authenticity?)

The following article has been posted by David Kiley on BusinessWeek’s „The Auto Beat“ and deals with Fords renewed focus on its 2007 „Drive One“ campaign where they invited consumers to try their cars and share their experiences with the rest of the country. Advertising: Ford Turns Back To Owners To Tell Its Story Posted […]