Social Commerce
Social Commerce
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Paul Smith for Evian
Following its annual trend in partnerships with Fashion Designers through 2010, Evian has linked up with one of the most creative designers, known for his sense of fun and optimistic attitude Paul Smith.
The new exclusive Evian bottle is designed with a festive theme in vibrant colors – with a nod to the famous Paul Smith stripes – which elegantly underlines the purity of the natural spring water from the French Alps.
Take a strong brand that can look back to a long history, one that surpassed changing times without deviating much from its core values and design. How can you give it new spin, improve the way people perceive it, present it from a different angle? Add a human. Add a charismatic human, one that is not too remote from the product. One that fits. One like Paul Smith.
Facebook Now Has 30,000 Servers « Data Center Knowledge
Check this article to find out about the enormous amount of servers facebook is maintaining. And get a grasp of what large number of data these servers are processing every day!
Name the Volt – GM asking the consumer to name the colors
After developing and marketing what promises to be the world’s first mass-produced extended-range EV, the folks at GM are too tired to come up with names for all the paint colors, so they’re asking for your help.
Apparently not satisfied with “kinda silvery and greenish” as a description of the exterior color of the pre-production Chevy Volt shown above, the General is asking for help from the general public to officially name the color for press and marketing materials. You can enter — and eventually vote — at chevroletvoltage.com.
The three top vote-getters win a trip to the L.A. Auto Show, while first prize gets their own addition to GM’s paint codes and the chance to drive a pre-production Volt. Props to anyone who submits “Autopia Emerald.”
We’ve always driven home whatever color is on the lot — or whatever color our mom chose before she handed the car down to us. Still, for some buyers, color matters. According to GM’s Global Color and Trim guru Chris Webb, 39 percent of consumers “will walk out of a dealership and purchase from another brand altogether if they can’t get a vehicle in the color they desire.”
While the Volt looks good in the various shades of gray and black that the public has seen so far, we can’t imagine anyone turning down a car as eagerly anticipated as the Volt because they don’t like how the paint looks. Heck, we bet it would sell in Mary Kay pink with profane graffiti covering the hood. The Volt is about what is — and what isn’t — under the hood, not what’s covering the exterior.
Name the Volt’s Color, Win a Prize
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Rumor: Bing to Get Its Clutches on Twitter's Feed Before Google
BY Kit EatonWed Oct 21, 2009 at 7:22 AM
We’ve heard suggestions like it before, but apparently Microsoft is now very close to securing a connection to Twitter’s digital data stream to get live Tweet search powers into Bing. Google’s execs will surely be foaming at the mouth at the news.
Bing and TwitterBack in July we reported on an experimental connection between Bing and Twitter that gave Bing users access to a real-time search on certain „prominent“ Tweep’s Tweets, and it was only a few weeks ago that more rumors popped up of talks between Google, Microsoft, and Twitter for a full access plan.
All of that seems to have concluded with a deal between MS and Twitter that’s absolutely ready to pop, according to AllThingsD’s sources. MS executives and engineers have apparently been busy chatting and problem-solving with Twitter right up to yesterday–all of which could point to an announcement at the Web2.0 conference which starts today.
It’s big news for Bing–even if Google follows not too far behind, since it’ll be beating its arch-rival to the real time data prize, garnering much press coverage and excitement along the way. And it represents a significant step for Twitter too, placing it as a significant player on the real-time data stage with enough negotiating power to avoid an exclusivity deal with Google, Bing or anyone else. The rumors seem to be suggesting that Twitter’s ad-avoiding plans may also be about to change, with embedded Bing or Google ads on Twitter’s site being a part of the deal.
Twitter’s clearly very much on the surge right now, though even while Comcast’s CEO is noting it’s such a powerful tool it’s „changed the culture“ of Comcast (thanks to consumer complaint Tweets) Twitter’s own CEO Ev Williams is carefully restating that Twitter’s business model is still not revenue-centric. Speaking to BusinessInsider, Williams remarked that the team was spending „97% of our efforts trying to improve the product“ with a view of building-in long term value. Letting Microsoft tap into the flow of Tweets will clearly generate cash for Twitter, but it tallies somewhat with what Williams is saying–it doesn’t require too much effort or front-end adaptation on Twitter’s behalf, which won’t distract from the business of pushing Twitter’s powers onwards and upwards.
http://www.fastcompany.com/blog/kit-eaton/technomix/rumor-bing-get-its-clutches-twitters-feed-google
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Ford Spending 25% of Marketing on Digital and Social Media
Ford goes digital!
Ford Motor Co. this year will spend 25% of its marketing dollars on digital media, more than twice the amount spent by the industry.
Read more at BusinessWeek The Auto Beat
Want Teens to Notice Your Product Placement? Use the Web
fastcompany.com:
Teens and college students are skipping or tuning out traditional advertising more and more, minimizing screens or muting the volume. Being able to be part of the content youth consume or even creating branded content is one way brands can make sure their product is seen, and advertisers are spending millions of dollars to ensure that happens. The problem, as our research shows, is that even when teens and college students do notice product placements, it doesn’t necessarily change their feelings about that product.
Product placement aimed at kids and teens is not new. Toy companies began placing their products on children’s TV shows back in the 1950s on programs like Romper Room, you might have noticed the queen bees of Gossip Girl using Verizon phones like the LG Chocolate, the orange EnV, or Motorola Krzr–all part of an integrated deal with the wireless carrier. For many marketers product placement remains a viable way to create brand awareness among young people–but with this generation having been marketed to on multiple screens pretty much since birth, does product placement even work?
The answer is yes, but not in the way marketers are hoping. We found that 72% of teens and 77% of college students notice product placement, and the top three products they notice on television shows are beverages, cell phones, and cars. But only one in seven report that those product placements have any effect on their perception of the brands.
But it turns out there is one „product“ teens and college students say they not only notice but actively pursue: Web sites. 38% of teens and 26% of college students noticed Web sites in a TV show or movie. And 53% of them reported going online to check the site out.
Web sites
So while we don’t have tangible evidence that the products youth notice most are having much of an impact, we do know that getting your Web site featured on a popular TV show or in a film is a great way to drive youth awareness, not to mention traffic. Maybe we’ll start seeing fewer soda cans on TV, and more characters playing a game on the soda maker’s Web site.
About Youth Pulse, Inc.
Ypulse is the leading authority on tweens, teens, collegians, and young adults, providing news, commentary, events, research & strategy. Our integrated platform comprises www.ypulse.com, a daily newsletter, conferences and an online research community: www.surveyu.com.
Here s the link to the article on FastCompany.com:
Deutsche Bahn testet Touch & Travel
Die Deutsche Bahn testet aktuell ihr neues mobiles Ticketsystem Touch & Travel.
Mittels speziellen Mobiltelefonen, die bereits über die neue Technologie NFC (Near Field Communication) verfügt. Dieses modernen e-ticketing ermöglicht es Bahnreisenden am Abfahrtsbahnhof mittels des Mobiltelefones die Fahrt an einem entsprechenden Sensor zu starten und am Zielbahnhof auf selbige Weise als beendet zu markieren. Der Ticketpreis errechnet sich automatisch am Ende der Fahrt und kann mittels Abbuchung beglichen werden. Möglich soll das sogar in Bus, Tram, U- oder S-Bahn, Regional Express oder ICE sein. Nach erfolgreichem Tests in Berlin, Potsdam und Hannover erweitert die Bahn nun ihre Tests im Raum Frankfurt, Köln und dem Ruhrgebiet.
Fragen, die sich für mich ergeben:
-Wieviele Touch & Travel Säulen bräuchte man pro Gleis wenn die Kunden starkes Gefallen an dem Angebot finden?
-Wie verhält es sich mit der Sitzplatzreservierung, wenn ich erst wenige Minuten vor der Fahrt mich einbuche?
-Wie lege ich fest in welcher Klasse ich reise / gereist bin?`
-Wie schnell wird sich die NFC-Technik in gewöhnlichen Mobiltelefonen durchsetzen?
-Wie unbequem ist es Privathandy, Firmenhandy und Deutsche Bahn Handy mitzuführen?
-Wie transparent sind die entstehenden Kosten? Theoretisch sieht man den Preis ja erst am Ende der Reise
Dennoch freut es mich, dass die Bahn sich neuen Techniken öffnet. Jetzt müsste Sie nur noch kostenloses Highspeed Internet in den Zügen anbieten. Das wäre ein richtig gewichtiges Argument für die ICs und ICEs. Da aber nicht mal McDonalds es schafft völlig kostenloses WLAN anzubieten, werden wohl eher Premium PKW auf breiter Front über Highspeed Internet verfügen…..
Social Media Monitoring Tools
Credits to Paul Marsden for sharing this piece of information:
At http://wiki.kenburbary.com/ Keb Burbary offers a nice selection of useful social media monitoring tools. Give them a try and see what they can do for your social media examination.
