Paul Marsden: Emerging Trends in Social Commerce

Lovely presentation given at the 2010 Social Media Summit in Wiesbaden, Germany by my former colleague from Syzygy Group.
Paul privides a number of stunning examples of how the complicated and heavily dicussed concept of Social Commerce has been successfully applied.
Enjoy the examples and make up your mind about the potential of ther merger of social media and ecommerce.
Social Commerce is so damn interesting for businesses as it promises big increases in sales. Some of the examples Paul refers to really were extremely successful.
On the other side you might argue that Social is really a social thing and thus disapproves of commercial exploitation. In my eyes, this field is still so fresh (although ecommerce really is more than 10 years old) that there is still a lot to explore. The key will be to find solutions that are not only accepted by the target group but which also provide a certain amount of pleasure – even fun. This is the key to online sales. Take the joy of a shopping spree with friends online and you will have success.

Enough talk – here you go: